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DIABLO


BRAND: majorette
NAME: lamborghini diablo
ID: n ° 219
SCALE: 1 / 58
YEAR: '90
MADE IN FRANCE

free with a magazine, the last held before becoming a great little car .

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BRAND: Hot Wheels - Mattel
NAME: 924 upfront
ID: /
SCALE: /
YEAR: 1978 MADE IN MALAYSIA


The Hot Wheels had this nasty habit of making cars drive real probably without having the license. So
not report the names and true fidelity to the original model was quite poor.
This is clearly still a Porsche.

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924 TURBO TRUCK YARD RITMO


BRAND: majorette
NAME: buckets careers
ID: No. 274
SCALE: 1 / 100
YEAR: MADE IN FRANCE 80


big wheels, looks MOSTRUSITY, carrying earth: the dream of each child.

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BRAND: majorette
NAME: fiat rate
ID: No. 239
SCALE: 1 / 53
YEAR: MADE IN FRANCE 70


My grandfather decided one day to paint his Fiat 124 with the mural made by the recent painting of the house. On the other hand he used to fill the holes in the rust formed in the body with the stucco for the walls. With the paint further
Advanced grandchildren us we had the bright idea to repaint some of our cars. In the picture you can appreciate the bold shades of beige.

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For the quarter.



Three moments worth mentioning: the first goal by Messi, Mascherano and saving the last quarter of endless hours in which I have done nothing but wait with little patience and look forward to the final whistle. For the rest of the classic game of Barca at the Nou Camp.

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LANCIA BETA MONTECARLO


BRAND: majorette
NAME: montecarlo launches
ID: No. 285
SCALE: 1 / 50
YEAR: MADE IN FRANCE 70


From an early age the preference for the "muscle car" was complete, the homegrown coupe in the 70's were certainly not less.
I liked the tapping noise, producing a canopy of plastic fastidisoso.

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500 by Gucci: the values \u200b\u200bof the brand value to the brand

On 23 February, during Milan fashion week, it was revealed the result of a union intended to talk much about himself: the two protagonists are Gucci and Fiat, which have offered a preview of 500 by Gucci, whose official launch will take place in Geneva, in a pop-up store located at the Fiat stand.

This initiative is co-branding, however, involves not only the car home in Turin, but will also see the sale of an homonymous Gucci designer collection which will include accessories luggage, small leather goods, gloves, pilot glasses, and a limited edition watch. What I think is interesting deal, as a case emblematic of the strength and value of brand communication, not the thinking behind the initiative, but what has allowed it, and it allows, and Gucci Fiat500 to "unite" in one product. So let motivations, objectives, and therefore qualitative assessments, and try to understand how it was possible to achieve this union between two very different brands.

First, it must be acknowledged that the two brands have a common denominator which is represented by Italy, understood not only as geographical origin, but also (and above) as a guide and a very important success factor for both. Not by chance, in fact, 500 is made by Gucci for the celebration of the 150th anniversary of the Unification of Italy, as a symbol of union between two historical brands of the country. This policy, the Italian spirit and excellence, is indeed, in the words of Lapo Elkann, one of the reasons for collaboration, another aspect common to both brands is expressed by Frida Giannini, creative director of Gucci, which emphasizes that the launch of 500 in the '50s has been a revolution of style, and style in their journey

is the basis of the vision created by Guccio Gucci.

But if it is true that there are similarities, and if it is true that today the partnership between designer fashion and car manufacturers are very common, it also appears that at least rule out the choice of a brand of fashion and luxury, such as Gucci, to brand a product like the 500, a utilitarian brand, such as Fiat, does dell'elitarietà and luxury on the values. How can then build a solid partnership and structured from such disparate subjects? The answer lies in the large (and successful) effort of communication operated by the Fiat 500 in support: Since its launch, in fact, the 500 has not been presented as the car of the masses (as you did in the '50s), but as an object of worship, centered on design and ' Italian, through a strategy aimed at making Fiat500 a product brand, a product which is that, although in line with the corporate communication of the brand, it differs substantially from this, taking advantage of a large value of communication. The "brand" 500 is then centered on the values \u200b\u200bof style, design and Italian culture (in which part of the aesthetics and fashion), these values \u200b\u200bare, even with some formal difference, the same

values \u200b\u200bthat guide the provision of Gucci, which was joined by the elitarietà and the power of differentiation offered by a large global brand luxury.

In essence, what we wanted to show is how, through a communication strategy well planned and well implemented, we can achieve great results in terms of positioning and, consequently, trade. Sixty years ago, when Fiat launched the 500, would have been inconceivable that a brand like Gucci customization, because, beyond the historical period, the two brands were very distant, but now, thanks to the common effort operated by the Fiat 500, you can work successfully (for Fiat) to a co-branding with a brand like Gucci. So, while ignoring how the assessments and considerations that the need for the two brands to join in this project, we must note the success of the communication strategy of "brand" Fiat500 which led to a very important result for the Turin carmaker , also intended to make history.

What do you think?

VR

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LOTUS 007


BRAND: corgi juniors
NAME: lotus esprit 007
ID: /
SCALE: /
YEAR: 80
MADE IN GT. BRITAIN

The legendary car / submarine of 007 in "For Your Eyes Only."
The film I saw him only much later that I thought they were wings and fins to fly.

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WILD LIFE TRUCK FIRE CHIEF


BRAND: matchbox
NAME: Wild Life truck
ID: No. 57
SCALE: /
YEAR: 1973 MADE IN ENGLAND


was originally yellow, had a transparent dome that covered the flap and under it a little lion turned on the plastic round base attached to the motion of the rear wheels.
I've always preferred dirty and ruined.

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CORVETTE




BRAND: majorette
NAME: chevrolet corvette
ID: No. 215 268
SCALE: 1 / 57
YEAR: MADE IN FRANCE 80


There were two types of cars: those of all the days that were packed into the pot that scorrazzavno doorstep in the land, which clashed bruised and then there were those who were protected in the beautiful case that should not ruin for nesun reason. This
appartenva to quest'ulitma elite.

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BRAND: Hot Wheels - Mattel
NAME: /
ID: /
SCALE: /
YEAR: 1977 MADE IN MALAYSIA


included with one of those cities / streets with suitcases open and garage.

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ROLLS ROYCE SILVER SHADOW COUPE - B



BRAND: matchbox
NAME: Rolls Royce Silver Shadow coupe
ID: No. 69
SCALE: /
YEAR: 1969 MADE IN ENGLAND


Virtually identical to the twin A owes its psychedelic coloring some pictures of the Beatles' famous Rolls seen in some photographs.

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ROLLS ROYCE SILVER SHADOW COUPE - A PLANET SCOUT


BRAND: matchbox
NAME: Rolls Royce Silver Shadow coupe
ID: No. 69
SCALE: /
YEAR: 1969 MADE IN ENGLAND


Along with its sister B was part of a lot of cars inherited by an older cousin. For what I remember back windshield and hood have never been there.

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BRAND: matchbox
NAME: planet scout
ID: No. 59
SCALE: /
YEAR: 1975 MADE IN ENGLAND


Among my favorites, I was fascinated by the world of adventure that evokes and then had the big wheels.

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BRAND: corgi juniors
NAME: Ford Gran turin
ID: /
SCALE: /
YEAR: 70
MADE IN GT. BRITAIN

The famous car Starsky & Hutch. The original color red has been replaced by this rough black Fiat Dino probably inspired by the movie A Beautiful bag.

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FERRARI FORD GRAN TORINO 312B3


BRAND: Polistil
NAME: ferrari 312 b3
ID: /
SCALE: /
YEAR: MADE IN ITALY 70


Definitely one of those with whom we have played more, to witness the that the wear of the tires and the bottom plastic from which it could hardly read the data from the model.

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Messi is not right. What a night



I never understood the meaning of the Golden Ball, because a single reward when you make a team play?
I would have preferred that Iniesta would win even if in the end he deserved more that Xavi has never played a memorable character from the film archive or goals but he is the director of all actions, that never misses a step that one is to her that Barca won the English Liga and the World.
Iniesta has struggled early in the season but then exploded and reached its peak with the goals of the clamorous world final. Why not give it to him and his face pallidina?
eventually won the outsider (for the past year of course) Messi, I suppose, because if it comes to football you can not refer to him, but if that's the idea behind him he will always win priori!

sure I am never a thing like that, but I regret that Messi has won!



The photo is taken from mundodeportivo.es