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A Christmas cake is always the same

This year, as always during the Christmas period, within the schedules Television commercials abound of Pandora and panettone. Jingle Christmas, children, snow, and a lot of tradition.

And this is precisely the point: for years have witnessed a substantial flattening of principlai brand advertising campaigns in the industry, all built from the same goal: to translate the brand values \u200b\u200bof Christmas. The most direct consequence? All the spots, and I repeat all, without exception, leveraging the two values: tradition, and the "Christmas spirit". There is another issue: innovation is not only lacking in comparison with other competitors, but even at the time: the campaigns are always the same for years, we think school play of the commercial Bauli , the mattress of panettone spot Motta factory or "elf" (pass me the parallelism) of Balocco campaign: they are the same ideas for years, and often even the same subjects. But what does all this, and because the brands have chosen this path?

the first question, the answer is: boredom, indifference, lack of stimulation, the campaigns of panettone now pass unnoticed missing quell'anomalia able to capture the attention of the spectators, and the spots are lost in "noise media. " Yes, because the brands have overlooked one thing: if once that of traditional had a strategic value, critical for success in a market like this, today has become a conditio sine qua non to operate in the field, and as such has lost its relevance. The banality of the common values \u200b\u200bwith the holiday season, then I think not even need to talk.

So why brands have followed suit over the years? Well, the answers are varied, we try to propose one: the Italian market is mature panettone, the turnover is stable and is divided between the same parties for some time. Subjects who also does not have to face fierce competition, at least on a top-player: Trunks, the leader, has a market share of 27.6%, which should be added that of the control (100%) Motta, who leads the firm's stake to 40% of the total market, then we think that the top four brands (Trunks , Motta, and Melegatti Balocco) control 64.5% of the market, while the following six brands, only 19%. Little competition, external threats are almost absent (difficult to envisage the entry of new players) are the only challenges the relationship with the retail trade, the rate of market growth, and its seasonality, to which companies respond with acquisitions, diversifications (eg the same trunks entered the bakery segment) and opening new markets (always opened Trunks a joint venture for the Indian market).

In short, companies are well divided the Italian market and aware of the potential of their products), they stopped worrying about the speech features as a variable to guide consumers, the result is a snobbery difficult to sustain for spectators spot all the same, and even the same as in previous years, lack the will to build a speech brand name "anomalous", strong, giving relevance. All this fits in with how the needs of mature and experienced postmodern consumer (at the level of communication)?

What do you think? Tell me yours. ;)

VR

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The Provencal-Shampoo linseed

I have already had occasion to speak of this shampoo in blog and now, after almost four months of use, I can take a quick review of the product (of which only a few drops).
excellent aspects of this are the absence of thickening shampoos and insurance of the product not tested on animals, in addition to all the reassurances about the tests on tollerabilità.E this is a great aspect for those who want to start doing something for ' environment in which they live.
The absence of thickeners and so on, however, is detrimental to those usually found hair shiny and fragrant, as the absence of silicone makes hair dull, unless you use a balm "normal" then contains silicones. Go
these considerations, it is to say something about life of this product, which comes in a bare and unattractive package: a lot of hard time, I have purchased in August and even now it remains a bit ' enough for two washes! Keep in mind that even wash my hair three times a week and often give two coats of good shampoo to clean them well after having been for a whole day in the city amid the smog! So nothing to complain about life.
The overall opinion about the product, however, is not the best, at least for me: my hair got dirty quickly and are more will be turned off ... I have not used the balm of same line, but this shampoo I met halfway.
The cost is 4.29 and is located in department stores, along with the cream of the same line and, indeed, the balm.
When I changed my line of shampoo, use one of Schwarzkopf Gliss-and I will tell you as soon as I am!

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Macarons!

Myth, conventions, Paris, fashion, colors, glazes, price, taste, fantasia.Macarons.

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Bottongufi

The new rule is to recover the jewel and riciclare.Ci added its prohibitive Kate Cusack with his zipper necklaces, bracelets and brooches accompanied by (and plagiarized from Accessorize) and any number of trinkets that can be found on Etsy . Right here, one can encounter in "Bottongufi" the pins created by the assembly of vintage buttons that make cute owls from the end pieces made of two precious creative Milan.

cost of the pin in picture: 34.92 €

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Kobo

You have been overwhelmed by the wave e-book readers that are invading the technology market for some months now?
If the answer is yes, you will surely realize that most of the e-book reader has a rather cost prohibitive (the Kindle costs about 150 pounds and broken) and not everyone can spend so much for these babies .
E 'born that way Kobo Borders, an e-book reader light and handy, compact enough and groping blue navigation central (added in the latest version.) Cost? 104 euro.Davvero little, whereas it can hold about 1000 titles and has already pre-loaded well gratuiti.Inoltre 100 titles can be integrated with many apps for PCs and Macs and the connection access.
Unico "neo", so to define: the moment seems to be on sale only on website.

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Gemma Correll

Gemma is the illustrator by trade, and is an artist. He draws cats and a pug ironic.
"Draw" a beautiful daily diary to this address cheerful and has a website and minimal all handrawing where he collects his work and his thoughts in the form of images.